The DNA
THE DNA
Discover the Story behind MDNA SKIN
MDNA SKIN was founded in 2014 by the coming together of three great M’s: global music icon Madonna, the internationally renowned Italian spa destination of Montecatini, and MTG, a Japanese beauty company with a passion for innovation and technology. By fusing the power of nature with the insights of modern science, the MDNA SKIN collection encompasses a revolutionary approach to skincare based on the physics of beauty.
MONTECATINI
A History of Miracles.
One of Tuscany’s most beloved resort towns, Montecatini has a rich history stretching back to the Roman Empire. Wounded soldiers and their horses would visit the town to soak in its healing thermal springs, which were known to speed recovery and came to be worshipped as “blessed waters.” In the 17th century, a Roman doctor discovered that the waters were especially effective for treating skin diseases. The 18th century saw the construction of several treatment facilities on and around the springs that became cultural hubs for art and music. Over the past 150 years, Montecatini’s spas have attracted royal families, Hollywood stars, renowned musicians and other luminaries from around the world. Today, the minerals and nutrients found in Montecatini’s thermal waters, volcanic clay and olive oil are known for their outstanding properties of balance, recovery and repair.
M.T. PARCA Thermal Water
Four Ancient Springs. One Modern Formula.
For 2,000 years, people have flocked to the Italian spa destination of Montecatini for the miraculous healing effects of its mineral-rich thermal spring waters. Modern medical science has proven that the waters of Montecatini are not only therapeutic for various injuries and ailments, but for dry, dull and aging skin. Years of meticulous research at this ancient site has produced M.T.PARCA Thermal Water, a perfectly balanced blend of four distinct thermal waters from Montecatini that approximates the mineral composition of the human body* for optimal absorption into the skin. With its powerful and perfect mineral balance, M.T.PARCA Thermal Water nourishes and hydrates the skin to help dramatically improve the appearance of radiance, vitality and clarity.
*Minerals in M.T.PARCA Thermal Water that naturally occur in the human body include sodium, magnesium and calcium.
MDNA SKIN
The Beauty of Technology.
Innovation is at the heart of MDNA SKIN. By applying cutting-edge technology to the most potent ingredients found in nature, MDNA SKIN has reimagined skincare as we know it. The Rejuvenator Set is emblematic of MDNA SKIN’s commitment to innovation, combining a powerful neodymium magnet and Deep Derma Infusion technology with mineral-rich volcanic clay to help purify, moisturize and renew the look of skin. Each double-coated particle of the Chrome Clay Mask is another lesson in technology, with a floss coating to draw impurities from the skin and a magnetic coating to allow for easy removal with the magnetized head of The Skin Rejuvenator. Technology also played a key role in the formulation of M.T.PARCA Thermal Water, a perfectly balanced blend of four nourishing mineral springs from the legendary Tuscan spa destination of Montecatini that required years of medical research to develop. Innovation in skincare. That’s the beauty of technology.
MONTECATINI
A History of Miracles.
One of Tuscany’s most beloved resort towns, Montecatini has a rich history stretching back to the Roman Empire. Wounded soldiers and their horses would visit the town to soak in its healing thermal springs, which were known to speed recovery and came to be worshipped as “blessed waters.” In the 17th century, a Roman doctor discovered that the waters were especially effective for treating skin diseases. The 18th century saw the construction of several treatment facilities on and around the springs that became cultural hubs for art and music. Over the past 150 years, Montecatini’s spas have attracted royal families, Hollywood stars, renowned musicians and other luminaries from around the world. Today, the minerals and nutrients found in Montecatini’s thermal waters, volcanic clay and olive oil are known for their outstanding properties of balance, recovery and repair.
M.T. PARCA Thermal Water
Four Ancient Springs. One Modern Formula.
For 2,000 years, people have flocked to the Italian spa destination of Montecatini for the miraculous healing effects of its mineral-rich thermal spring waters. Modern medical science has proven that the waters of Montecatini are not only therapeutic for various injuries and ailments, but for dry, dull and aging skin. Years of meticulous research at this ancient site has produced M.T.PARCA Thermal Water, a perfectly balanced blend of four distinct thermal waters from Montecatini that approximates the mineral composition of the human body* for optimal absorption into the skin. With its powerful and perfect mineral balance, M.T.PARCA Thermal Water nourishes and hydrates the skin to help dramatically improve the appearance of radiance, vitality and clarity.
*Minerals in M.T.PARCA Thermal Water that naturally occur in the human body include sodium, magnesium and calcium.
MDNA SKIN
The Beauty of Technology.
Innovation is at the heart of MDNA SKIN. By applying cutting-edge technology to the most potent ingredients found in nature, MDNA SKIN has reimagined skincare as we know it. The Rejuvenator Set is emblematic of MDNA SKIN’s commitment to innovation, combining a powerful neodymium magnet and Deep Derma Infusion technology with mineral-rich volcanic clay to help purify, moisturize and renew the look of skin. Each double-coated particle of the Chrome Clay Mask is another lesson in technology, with a floss coating to draw impurities from the skin and a magnetic coating to allow for easy removal with the magnetized head of The Skin Rejuvenator. Technology also played a key role in the formulation of M.T.PARCA Thermal Water, a perfectly balanced blend of four nourishing mineral springs from the legendary Tuscan spa destination of Montecatini that required years of medical research to develop. Innovation in skincare. That’s the beauty of technology.